Despite the critical role they play, freight brokers are often misunderstood. Some see them as unnecessary middlemen. Others assume they simply pass along information and collect a fee. At Sure Shot Logistics, we know the truth: a great freight broker adds real, measurable value to your shipping operation.
Myth #1: “Freight brokers just add cost.”
Many believe using a broker means paying more. In reality, brokers have the volume leverage and industry connections to negotiate competitive rates—and help avoid expensive delays and mistakes that can cost far more than any commission.
Myth #2: “I can just book trucks myself.”
Technically, yes. But managing carrier vetting, rate negotiations, insurance, tracking, compliance, and issue resolution takes time, resources, and expertise. Freight brokers handle all of that—so you don’t have to.
What a Freight Broker Actually Does
Finds the right carrier for your freight, based on equipment, routes, timing, and reliability
Verifies credentials including insurance, MC authority, and safety history
Manages logistics, load tracking, and all communication between shipper and carrier
Provides documentation, from BOLs to invoices, and ensures compliance
Troubleshoots and resolves issues before they become costly problems
How Sure Shot Logistics Goes Beyond the Basics
We’re not just checking boxes. Our team:
– Builds long-term relationships with trusted carriers
– Offers 24/7 communication and load visibility
– Specializes in high-stakes or time-sensitive shipments
– Supports every client with a dedicated rep who actually knows your business
Freight brokers aren’t middlemen—they’re supply chain partners. At Sure Shot Logistics, we combine hustle, heart, and know-how to keep your freight moving and your business running smoothly.
Have questions about working with a freight broker? Contact Sure Shot Logistics and let’s talk about how we can simplify your shipping process.